In the cosmetics industry, consumers care about the quality and materials of packaging because they don’t want to use anything on their skin that could harm their skin. That’s why not only the appearance but also the material matters. Ordinary plastic packaging has gone too far; now people like something new and more premium. Nothing feels better than cardboard packaging instead of ordinary plastic. Because cardboard packaging's touch feel is way more luxurious than plastic. In some cases the right packaging can boost your sales in months.
If you are using the same kind of packaging as other brands, like a plastic tube for lip balm or lipstick, your product won't be attention-catching. In a supermarket with thousands of products, your cosmetics will be just ordinary and may only get 2 seconds of attention. That’s why packaging is as important as the product inside. Already, many cosmetic brands are moving towards cardboard tube packaging. It proves that the packaging upgrade works for them.
Earthycores designers can give your brand a new look. If your brand is already doing business or a starter, we can lauch your same product in brand-new packaging with a perfect, eye-catching design. Our designers are creative and experienced. Get a quote now!
Packaging is not just to hold your product. It is part of your brand. People can tell a lot about your brand by just looking/touching your product packaging. Packaging also tells how people feel about your product. Cheap packaging can make your product feel cheap.
Nice packaging can make it feel more expensive. Even small products can feel special with good packaging. People also care about the environment. Using eco-friendly/bio-based packaging can make customers buy your product. Cardboard, paper, or reusable materials are good choices.
Minimalist Packaging is simple and clean. Soft colors and simple designs make your product look nice. It puts focus on the product itself.
Luxury Packaging uses premium cardboard, lock-and-unlock systems, or magnetic closures. Luxury packaging makes your product feel high-end and special.
Eco-Friendly Packaging is trending now. Cardboard, paperboard, or reusable containers are chosen by big brands. People like to buy products that are safe for the environment.
Creative and Fun Packaging is eye-catching. Bright colors, round or square shapes, or personal designs make your product memorable. Fun packaging can make people happy and remember your brand even if they don’t buy it first time.
Travel-Friendly Packaging is practical. Small, strong, and leak-proof packaging is easy to ship. Many people like products that they can take anywhere. And product inside stays safe.
It is very important to choose the right material. Glass feels fancy, plastic is light, and metal is strong. Cardboard, paper-made tubes, and biodegradable materials are also good. They feel more premium than regular plastic and are good for the environment. Labels and printing also have a huge impact. Matte, glossy, or embossed logos make your packaging look even better. Printing can add style and make your product different on the shelves.
Health & Beauty Tubes
• Strong multi-layer cardboard walls for impact resistance
• White, kraft, or coated/printed boards to match clean, natural, or luxury styles
• Optional inner liners and higher barrier options for oil-based, wax-based, or moisture-sensitive formulas
• Different outer textures available, from smooth and matte to more natural paper finishes
Know your customer’s choice and make packaging as they like. Try to make the opening of the product fun. People love to share beautiful unboxing online which is indirectly marketing for you on their own social media. Keep the same design for all your products so people can recognize your brand for different products which may become your signature design later.
Smart packaging is a trend nowadays. QR codes or AR experiences can connect customers to your brand. Experts say building a community is the future of marketing. Personalized packaging makes people feel special and let them think they are important. Eco-friendly/sustainable materials are more popular than ever.
Packaging is more than just a box. It represents your brand while there is nobody to explain what’s inside. For a new cosmetics business, nice, creative, and eco-friendly packaging is as important as the product itself. Good packaging can help you build your own community within the industry and people who need your product.
Q1. How to boost sales of new cosmetic products?
A1. Design and find the best and unique packaging style for your new product that can attract customers.
Q2. How to make a community for my new brand?
A2. Try to print the QR code of your new company on packaging to let customers join the community.
Q3. Which one is better: plastic or cardboard packaging?
A3. Cardboard packaging is more trustworthy than plastic. It makes people believe you are a premium category brand.
Q4. Which one is the top cardboard packaging tubes manufacturing company?
A4. Earthycores is a leading cardboard tube manufacturing company in the USA, UK, Canada, and Europe.
